Enhancing the Reader Experience with QR Codes
In the pre-technology era, readers flipped through books with the obvious limitations set forth by print media. While the printed content was at times engaging, it was only possible to use imagination...
View ArticleScan ‘Til You Drop With ScanLife
To celebrate the holiday season, ScanLife is giving away prizes to the top holiday scanners. Every 7 days in December, we will reward the top scanner for the time period with a $50 Amazon Gift Card. At...
View ArticleSmartLabel™ Shares a Richer Story – Are you Ready to Share Yours?
Consider a typical scenario at your local grocery store. In aisle three, a mom thinks about her child’s allergy while a father searches for a detailed list of ingredients and a millennial wonders how...
View ArticleScanbuy Data Insights
Scanbuy is a leading provider of mobile engagement solutions to some of the world’s largest global brands. We have over 10 years of US mobile consumer behavior, demographic, location and identity data....
View ArticleHow to Dig into Your Data the Right Way: Part 1
Our answer is two-fold: from the “top-down,” and in parallel, from the “bottom-up.” Top-down -– you must first define your short-term and medium-term highest value needs that your data must deliver....
View ArticleHow to Dig into Your Data the Right Way: Part 2
Our answer is two-fold: from the “top-down,” (See April: Volume 2: Part 1) and in parallel, from the “bottom-up.” Today we discuss the Bottom-up approach to digging into your data. Bottom-up – think of...
View Article6 Places Consumers are Engaging with QR codes
QR codes are everywhere you look. Whether you are browsing online, commuting to work, or even looking through your pantry, you will find QR codes. Mobile phone manufacturers and social media platforms...
View ArticleScanbuy SmartLabel® Package Activation Supports FCPC to Deliver the...
As consumer expectations across Canada drive heightened competition, brands and retailers in the food and consumer products industry have discovered that engaging with today’s one-of-a-kind shoppers...
View ArticleTechnology and Social Media Trailblaze the Fashion Industry
Today more than ever apparel brands must think of clever ways to disrupt the retail and fashion industries. INSPR is a high-quality apparel designer focused on just that. It’s no secret retailers are...
View ArticleReach Your Customers Through Data-Driven Marketing Campaigns
Data-driven marketing is a major theme and focus for an increasing number of global brands and advertisers. A quick scan of the leading digital ad agency websites either mentions “data-driven...
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