Post 1.0
Welcome to our first ScanLife post! We have a lot that we plan to cover including tips to using 2D codes, new code projects from around the world, ScanLife feature announcements, and more.
View ArticleJuly, 2011 Campaigns
We’ve just released our latest campaign examples from July. Like always, campaigns ranged from a variety of industries including Tourism, CPG and Retail. The summer has also become a popular time for...
View ArticleMobilize Your QR Code Content
We have come up with the Custom Menu Code which is available right from the ScanLife platform with any of our Pro Accounts. This new code action allows you to easily mobilize your brand – and your code...
View ArticleZDNet Interviews ScanLife on QR Code Security
ZDNet has just posted an exclusive podcast interview with ScanLife CEO and President Mike Wehrs.
View ArticleSimple Steps to Follow for QR Code Success
These days, just about everyone has a smartphone filled with applications that make each day a little easier and a lot more fun. In many countries like the United States, one-half of smartphone users...
View ArticleCatch Some Rays and Scan Away Contest
As summer comes to a close, ScanLife wants to reward app users with awesome weekly prizes. For the remainder of August, we are giving away Amazon gift cards to our top scanners. Entering the contest is...
View ArticleDon’t Let Your Mobile Marketing Campaigns Scare Consumers Away: The Do’s &...
The holiday season is quickly approaching and Halloween is the start of it! “49% of marketers plan to launch their Christmas campaigns before Halloween,” according to HubSpot Marketing. In addition, “3...
View ArticleThe QR Code is Dead…. Long Live the QR Code!
Very rarely has a mobile marketing trigger received so much bad press and unchained so much passion as the QR Code. Some find it ugly beyond repair, others think its usefulness is obsolete—a technology...
View ArticleGet Lucky With ScanLife Contest
As St. Patrick’s Day approaches, ScanLife wants to reward app users with awesome prizes. On St. Patrick’s Day (March 17, 2016), we are going to give away prizes to the contest’s top scanners. Entering...
View ArticleScanLife March Madness Giveaway
Who’s pumped for March Madness?! We sure are, and as we do for other major sporting events, we’re celebrating by giving away free stuff. ScanLife will reward lucky scanners with a variety of awesome...
View ArticleFour Keys to a Successful SmartLabel™ Implementation
SmartLabel™ was intelligently crafted to respond to consumer’s soaring demand for product transparency. Led by the Grocery Manufacturers Association and Food Marketing Institute, SmartLabel™ is an...
View ArticleSpin & Win with ScanLife
Happy Summer everyone! We would like to invite you to play Spin & Win with ScanLife, a fun and simple way to win gift cards for the next 20 days. Between July 15th and August 3rd, you’ll have the...
View ArticleEnhancing the Reader Experience with QR Codes
In the pre-technology era, readers flipped through books with the obvious limitations set forth by print media. While the printed content was at times engaging, it was only possible to use imagination...
View ArticleScan ‘Til You Drop With ScanLife
To celebrate the holiday season, ScanLife is giving away prizes to the top holiday scanners. Every 7 days in December, we will reward the top scanner for the time period with a $50 Amazon Gift Card. At...
View ArticleSmartLabel™ Shares a Richer Story – Are you Ready to Share Yours?
Consider a typical scenario at your local grocery store. In aisle three, a mom thinks about her child’s allergy while a father searches for a detailed list of ingredients and a millennial wonders how...
View ArticleScanbuy Data Insights
Scanbuy is a leading provider of mobile engagement solutions to some of the world’s largest global brands. We have over 10 years of US mobile consumer behavior, demographic, location and identity data....
View ArticleHow to Dig into Your Data the Right Way: Part 1
Our answer is two-fold: from the “top-down,” and in parallel, from the “bottom-up.” Top-down -– you must first define your short-term and medium-term highest value needs that your data must deliver....
View ArticleHow to Dig into Your Data the Right Way: Part 2
Our answer is two-fold: from the “top-down,” (See April: Volume 2: Part 1) and in parallel, from the “bottom-up.” Today we discuss the Bottom-up approach to digging into your data. Bottom-up – think of...
View Article6 Places Consumers are Engaging with QR codes
QR codes are everywhere you look. Whether you are browsing online, commuting to work, or even looking through your pantry, you will find QR codes. Mobile phone manufacturers and social media platforms...
View ArticleScanbuy SmartLabel® Package Activation Supports FCPC to Deliver the...
As consumer expectations across Canada drive heightened competition, brands and retailers in the food and consumer products industry have discovered that engaging with today’s one-of-a-kind shoppers...
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